No, this isn’t a k-cup or coffee pod product, but we’re taking notice because it falls in the ‘quick coffee’ category, and we’re all about delicious and quick coffee at our fingertips!
This is the first time we’ve seen anything like this roll out. We haven’t tried it yet, but we’re certainly interested. Seattle’s Best, owned by Starbucks Corp., has partnered up with Inventure Foods in order to develop a line of frozen coffee drink mixes. From the freezer, into your blender, and straight into your cup. The coffee is made from 100% Arabica coffee and will be available in 4 flavors to start – coffee, caramel, vanilla, and mocha. When the coffee blend is mixed with skim milk, it totals to only 130 calories.
“Finally, there is an easy way for customers to make their own blended coffee,” said Jennifer Dimaris, who is the vice-president of brand management for Seattle’s Best Coffee. “The demand for blended coffee is heating up, and we’re ready to help coffee drinkers cool off with a Seattle’s Best Coffee-quality beverage in the comfort of their own homes.”
Most grocery stores nationwide will be offering this new selection, which will be available at prices starting at $2.99 to $3.49 a bag.
This move represents one of the first steps taken into this category – ready made blended coffee mixes for home use. The company expects it to do well in the newly formed category as the number of daily coffee drinkers, and especially home brewers and enthusiasts rises.
“This exclusive agreement with Seattle’s Best Coffee further underscores our position as a leading innovator in the specialty food and frozen beverage segments,” said Terry McDaniel, who is the chief executive officer of Inventure Foods, Inc. “We are pleased to collaborate with a premier brand like Seattle’s Best Coffee to introduce a premium frozen beverage product, which we believe provides our retail partners with timely, on-trend beverage items in their frozen aisles.”
Users will simply empty the contents of the bag into their blenders, add eight ounces of the milk of their choice, and blend! It makes two servings in under a minute.
Steve Sklar, senior vice president of marketing at Inventure Foods, says of the new product, “The recent growth of iced coffee suggests that consumers no longer view coffee as just a morning routine. We see great potential for a delicious frozen coffee drink that can easily be made at home or at work any time of the day.”